Retailing In Focus isn't just a name, it's a philosophy of how to drive more profitable sales. It’s all about being strategic, consistent, responsive and relevant. Here's a sampling of what Retailing In Focus can do for you:

1. FOCUSING YOUR ASSORTMENT

Is your store (or product line) as focused as it needs to be? When a new customer leaves your store or showroom, ask her what she saw. If she can't answer the question easily, let Retailing In Focus help you reach a clearer definition of what you stand for.

2. USING THE "80/20 RULE"

Retailing In Focus will help edit your business so it's easier to "read." If 20% of your inventory is driving 80% of your sales, is the rest of the inventory relevant? If not, it's a distraction. Make sure you use objective metrics to evaluate your merchandise performance.

3. BUILDING A THREE-TIER STRATEGY

Retailing In Focus will help you evaluate your market position compared to your competition.  From here, we will help you identify your target customer, your format and your key competitive advantages in order to become more consistent in your brand position.

4. MANAGING YOUR VENDOR NICHE  

As a vendor, you need to market with empathy to the retailer's needs, not just make a great product. Do you fill a volume-driving role in your customer's assortment? Can you build the exclusive brands and products that retailers are looking for? Become a more relevant supplier to your key accounts.

5. EVALUATING YOUR NEGOTIATING SKILLS

Whether you're a retailer or supplier, your team needs to be committed to effective negotiation. Do they buy into the idea of “win/win” outcomes? Do they understand how collaborative planning can help drive business for both sides? Retailing In Focus can help you and your company hone its skills.

6. DRIVING KEY ITEMS  

Every vendor and retailer needs the mindset of key item development. Retailing In Focus will help you identify "hidden gems" in your current or future plans. Make big things happen with the right inventory investment, demand forecasting, presentation and marketing support.

7. POINTING YOUR STRATEGY FORWARD

Don’t just manage the "here and now" details of your business, but have a road map so you know where you're headed. Retailing In Focus helps match your internal capacity to external issues like the economy, changes in supply chain management and the growth of social networking.

 

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